With decades of experience in development and execution of marketing planning, we’re more than seasoned. We’re proven. And we’re ready to bring our Fortune 100 level marketing expertise to your organization.

Recruiting, hiring and training a traditional CMO can be costly. And sometimes risky – especially since the average tenure of a CMO is 23 months.*

Instead of focusing on the next career move, TeamCMO puts its focus on giving you a marketing plan that delivers results, at significant savings. We connect our success to your success. By helping you lower upfront costs, we create the opportunity to participate in your future revenue streams.

More than a single skill set, TeamCMO brings you the benefit of highly-accomplished marketing professionals with diverse talents and complimentary strengths.

TeamCMO and its vast resources have directly contributed to the marketing and sales growth of leading Fortune 100 brands.

*Fast Company.com “The Most Dangerous Job in Business” By: Ellen McGirt

Meet TeamCMO

At the core of TeamCMO are two principals, each a professional powerhouse.

Timothy Schoen
Chief Marketer, Deal Guy

Tim is recognized as the most accomplished senior executive in the CPG, sports and entertainment marketing world. His unique skill set and vast experience have earned him unprecedented relationships with global organizations including: Formula One, the International Olympic Committee, Manchester United and Chivas. In the U.S., his relationships extend to almost every major professional sport, including NASCAR and the NFL, as well as LiveNation, AEG and all major film studios and music artist/labels.

His unprecedented relationships include:

• Global: FIFA, Formula One, International Olympic Committee, English Premier League, Manchester United, Chivas, and others.
• U.S.: NFL, MLB, NBA, NHL, PGA, MLS, NASCAR, Indy Car, NCAA, USOC, AVP, UFC, LiveNation, AEG, all major film studios and music artist/record labels.

His global expertise and solid event marketing knowledge have helped to establish and secure Anheuser-Busch’s position as the admired leader in the industry.

For more than 28 years, clients have relied on Tim’s dynamic leadership skills and negotiating expertise for nearly every aspect of marketing, including:

• Brand strategy and architecture
• New product innovation/launch
• Creative development and production
• TV/film product integration
• Global sports/entertainment marketing
• Digital and viral marketing

You can contact Tim at schoen@teamcmo.com.

Mark Greenspahn
Chief Activation, Get-It-Done Guy

Mark brings respected experience and credibility to TeamCMO by providing experiential marketing solutions. He has a proven record of transforming activation programs into industry benchmarks, in areas such as: Major Special Events, Mobile Marketing Tours, Retail Sales Promotion and Sampling Programs, On-Premise/Nightlife Marketing, Customer Service Strategies and Execution Plans/Staffing/Materials.

As a former Director for Anheuser-Busch, Mark managed the most extensive portfolio of event marketing programs and resources in the industry. He has been involved with some of the highest profile events in the U.S., including the Super Bowl, Olympic Games, MLB All-Star Game, NASCAR and NHRA.

An expert in the customer service cycle, Mark has developed a proprietary consumer connection strategy that enables brands to build awareness, strengthen their consumer connections, create lifelong brand advocates and drive business results.

You can contact Mark at greenspahn@teamcmo.com.

Richard Luker, Ph.D.
Chief Strategy Officer, Planning Guy

• Founder – The ESPN Sports Poll; Author – Simple Community
• Columnist – Up Next on trends in Sports Business Journal
• Woodard Family Senior Research Fellow, Warsaw Sports Marketing Center, University of Oregon
• Adjunct Associate Professor, Division of Kinesiology, University of Michigan
• Adjunct Professor, School of Continuing Studies, Northwestern University

Rich Luker is best known for his creation of the ESPN Sports Poll which began in 1994. The Sports Poll was the first dedicated ongoing intelligence service to collect information from Americans on their interests and activities related to sports. Virtually all of the major professional and college sports have been clients of the ESPN Sports Poll. In addition, more than 50 of the major sports sponsoring companies, including Anheuser-Busch, McDonald’s, Coca-Cola, NIKE, VISA, and General Motors, and half of the major sports media, including Sports Illustrated, FOX, ABC and Turner have been Sports Poll clients.

After creating the Sports Poll, Rich realized there were few true strategies for developing and activating sports, leisure and free time consumer experiences. Since 1997, Rich has probably done more strategy development projects for major American properties and brands than any other individual. Some of Dr. Luker’s recent consulting clients include Anheuser-Busch, BellSouth, Cingular, ESPN, General Motors, SBC, NIKE, The NFL, NHL, NCAA, Sony, and Sports Illustrated. In addition, Rich makes presentations to conferences, companies and organizations involved in sports and leisure.

Dr. Luker’s research has been featured in many national publications including The Wall Street Journal, New York Times, USA Today, and Advertising Age. Luker has appeared on national news programs on ABC, FOX, ESPN, and NPR. Recognizing Luker’s two decades of forward thinking research, in 2009 Sports Business Journal asked him to write a full page quarterly column on trends called Up Next. The column presents Luker’s latest trend research, tracks key statistics and polls industry leaders on the issues most affecting the sports industry.

Richard Luker earned his M.A. in psychology and his Ph.D. from the University of Michigan in a joint communication and psychology doctoral program. While at Michigan, Rich trained and worked in the Institute for Social Research.

Rich remains active in academically as well. In 2005, Dr. Luker was named the Woodard Family Senior Research Fellow in the Warsaw Center at the University of Oregon. Rich was an Adjunct Associate Professor, Division of Kinesiology, University of Michigan from 1998-2006 and at Northwestern University from 2006 to 2009.

Diane Schoen
Vice President, Client Management, Client Service Specialist

Talented and experienced marketing executive with leadership roles in both corporate and entrepreneurial environments. A proven record of achievement in building brands and developing business opportunities with strategic planning and flawless execution.

Diane possesses a unique ability to create breakthrough programming , combined with an attention to detail to ensure the program is carried out at excellence to meet and exceed customer expectations. She has had proven success in the management of sales and marketing functions including business plan development, strategic planning, market analysis, competitive environment, sales and profit potential, client service, budgets, website development, sales material development, overall company branding and lead generation.

Diane began her marketing career as an on-premise marketing representative for Anheuser-Busch, Inc., with a quick promotion to Contemporary Marketing Team Supervisor, and subsequently to District Sales Manager where her district led the state of Florida in Sales. She also served in key brand marketing roles for The Earthgrains Company and Aurora Foods prior to opening the Midwest office for RPMC, Inc., a worldwide entertainment marketing and promotion agency based in Los Angeles. Just prior to joining TeamCMO Diane was a partner and EVP/CMO for The Team Group, an agency specializing in travel promotions, incentives, meeting planning, events and sweepstakes.

Throughout her career, Diane has developed and managed programs for some of the best known companies and brands in the world including Budweiser, General Mills, Earthgrains, Sprint PCS, Van de Kamps, Mrs. Paul’s, Aunt Jemima, Express Scripts, TAP Pharmaceuticals, Victoria’s Secret and more.

Lance Aldridge
Vice President, Business Development - Licensing, Licensing Guy

Lance is a highly energetic, disciplined, creative and versatile business executive with vast experience in high-profile executive leadership roles. He successfully led creation of new marketplace office presence, events, multi-faceted projects and numerous external relationships in competitive environments.

Some of Lance’s career highlights include serving as the Director of Sales & Marketing for the PGA TOUR, Senior Director of Corporate Sales for the San Diego Chargers, and Vice President, Sales & Marketing for the 2003 Super Bowl Host Committee in San Diego.

As a New Business Consultant for MGX Lab, Lance was instrumental in the start-up of a coconut water product, which ultimately led to brand partnership with Coca-Cola. As SVP of Sales for Intersport, he managed relationships and created sales opportunities with Fortune 500 companies to create, extend and more fully maximize their presence throughout the sports marketing landscape.

After graduating with a B.A. in Business as a four year letter winner in football at Mississippi State University. Lance served as Graduate Assistant Football Coach at Louisiana State University, and as Assistant Football coach at the University of North Texas.

Lance’s extensive experience in new business development, advertising, sales, events and sports marketing makes him uniquely qualified to lead TeamCMO’s efforts in product licensing.

Our Executive "Bench"

Our executive "bench" of seasoned professionals with a wide range of experience are ready to join our team to help support any type of partner relationship as the needs arise. We have over 100 (and growing) of these industry veterans to choose from with expertise in all areas of business, including strategy, marketing, technology, creative development, sponsorship, and more.

Our Advantage

Actually, we didn’t stop at one. TeamCMO benefits your business in a number of ways:

• We provide the marketing capabilities you need, without the cost of hiring and developing a CMO candidate.
• Instead of one set of skills, we give you access to the talents of a team of marketing experts.
• From the start, our team is in place and aligned with your goals, shortening the time to build and implement a marketing plan.
• With experience in successfully building and maintaining multiple and diverse brands, we have developed and applied “best practices” for a wide variety of marketing challenges.
• Our goal is to give you results. We connect our success directly to yours, creating opportunities to lower upfront costs and participate in future revenue streams.

Our Approach

Like a traditional CMO, TeamCMO covers primary marketing management responsibilities:

• Building the marketing team
• Creating annual and five-year marketing plans
• Aligning marketing goals with the organization’s goals
• Managing and administering marketing budgets
• Executing the marketing plan
• Providing marketing accountability

The difference is in the way we work. We have a roster of marketing leaders, to source the strengths that best fit your organization’s needs. That leader works within your organization, giving you immediate access to their skills, as well as the skills of our extensive team of experts.

Our Process

Our process utilizes four key stages to create marketing success:

• Analysis and Review – Using current data, we gain an understanding of the external and internal factors that impact your business.
• Hypotheses and Validation - Based on the analysis, we create potential “targets” (consumer beliefs), and when necessary validate them through qualitative and quantitative consumer research.
• Defining Opportunities – Next we identify and define the most effective activities for the marketing effort, and allocate the resources needed to implement them. We also set performance targets and expectations.
• Implementation – Finally, we put the plan into action, for maximum results.

Our Work

Here are some examples that show how we create success for our clients.

Our Partners

We don’t just work for our clients. We partner with them. Our collaborative approach has enabled us to develop successful, long-term partnerships with industry-leading companies.

Please contact us if you would like to inquire about a partnership.

Resources

Click here if you’re interested in working with us, as one of our Team resources.

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Testimonials

Nothing says success like the words of partners who have added TeamCMO to their teams.